Executive Information System A Competitive Approach to Managing Information

Today`s environmental forces change the way of operating a business organization. Recent trends like global competition, advancement of information technology, empowering people, quality craze, etc. create opportunities and threats for today`s businesses. Managers failing to coup with these changes will create threats to the survival of the business. They will have to take strategy, either of availing opportunity or of facing threat created by the changing environment. Therefore, at this stage, managers can perform their functions effectively and efficiently only if they have constant access to reliable and relevant information. In recent the executive information systems (EIS) have proved worth to information requirement of the top management of Bangladeshi business enterprises. The challenges of these business enterprises have been analyzed on one side and the availability of information systems to the managers is examined on the other side. Finally an attempt has been made to know the role of EIS in managing information to face the challenges of the business environment. It is clear from the findings that very few managers of these businesses have got opportunity to use EIS to be competitive in managing information.