Economic Analysis of Frozen Chicken Marketing in Badagry Local Government Area of Lagos State, Nigeria

The study was designed to analyze the economics of frozen chicken marketing in Badagry local government area of Lagos state. Primary data were obtained from forty five frozen chicken marketers randomly selected from the study area. Analytical tools used include descriptive statistics which was used to describe the socio-economic characteristics of the chicken marketers. The study discovered that average age of respondents was 37.6 years. Majority of them (88.9%) were female while 77.8% were married. In addition, most (78.9%) of the respondents have a household size below 5. The average years of frozen chicken marketing experience for the respondents was 7.16. Budgetary analysis was employed to investigate the profitability of frozen chicken enterprise in the area. The result revealed that the enterprise is profitable with per week gross margin and benefit cost ratio of 8366.40 and 1.2, respectively. The regression analysis result shows that the marketing cost components that have significant effect on the marketers revenue include cost of chicken, cost of fuel and years of schooling. Major problems facing the respondents include finance and erratic electricity supply. The study concluded that frozen chicken marketing is a profitable business. It was therefore, recommended that the marketers should form a cooperative group with the aim of provision of timely loans to its members in financing their frozen marketing activities.