Economic Analysis of Poultry Marketing in Ido Local Government Area of Oyo State, Nigeria

This study examined the economics analysis of poultry product marketing in Ido Local Government area of Oyo State, Nigeria. Sixty respondents were selected randomly and a well structured questionnaire was used to collect the data. Descriptive, budgeting and regression analysis was used for the processing of the data. The results showed that most of the respondents are write and they are in their active ages, also majority of the marketers are married. Budgeting analysis indicated that poultry product marketing is profitable, while regression analysis showed that there is significant relationship between the social economic characteristics of the respondents and the net returns. However, the net returns of poultry product marketers were negatively affected by age, marital status, area of specialization and source of income. An effective and cheap means of storage facility, feed and chicken processing is required to encourage production and reduce marketing cost.