Green Supply Chain Initiatives: Investigation on the Barriers in the Context of SMEs in Malaysia

With the increasing awareness of the consumers about environmental issues, businesses, households and governments increasingly want to buy green products. Therefore, firms need to implement strategies to reduce environmental impacts of their products and services. Small firms have difficulty to drive its supplier or suppliers supplier to involve in the green initiatives. That showed that small firms are facing various difficulties and barriers to adopt green supply chain initiatives. Therefore, this study will find out the barriers that impede SMEs in Malaysia to adopt green supply chain initiative.