Tourism in Madagascar: Foster Destination Awareness to Support the Growing Ecotourism Cluster

This study provides an assessment of tourism in Madagascar. It begins with an overview of the country background and an assessment of its recent economic performance before turning to an examination of the country’s competitiveness. Then, it looks at the world tourism market dynamism before honing in on the cluster in Madagascar. The final section presents a set of recommendations to improve the competitiveness of the cluster.