Organizational Renovation as Competitive Strategic Approach

The organizations, that are decisive for attaining market share, adopt renovation techniques, by implementing marketing strategies such as competition for lower price, promotion, confrontation with channels of distribution or simulation of competitors' acts and products. Competitive renovation is a response to opportunities, whereas competitive aggressiveness is a reaction to threats. This paper focuses on organizational renovation by competitive strategic approach implemented in high-performance organizations. It is argued that organizational empowerment has resulted in rapid diffusion of high performance practices Strategic approach especially those organizations functioning in the international area. The form and renovation of an organization's Competitive strategic approach can affect employee motivation levels in several ways. Organizations can adopt various strategic approach practices to enhance employee satisfaction. Recognizing the importance of strategic approach in achieving flexibility in an international context expands the types of research questions related to the role of strategic approach functions in organizational performance, such as selection of competitive strategic approach, training, and compensation and performance appraisal.