A Comparative Analysis of Global Strategic Management Approaches in Scope of “Biggest Companies List”: ’s Position in Global Business

The “Biggest Companies List-BCL”, is announced every year as an indicator of multiple dynamics for global commercial organizations. BCL is used to be consented as an important reference for researchers as it reflects company’s point of view of global strategic management and environment analysis activities. “Strategic environment analysis” with an important role in strategy development, evaluates organization’s general and specific environment’s effects but can’t provide enough support to top management for seeing the big picture in global managerial and organizational trends. In this study, the biggest organizations’ strategic management trends are analysed not only with BCL, but also within three new strategic environment concepts, newly originated from navigation literature with a metaphoric approach as “flag”, “slot” and “scarsa countries/regions”. In that respect, it was tried to obtain implications on positioning of Turkish firms acting on the global scale in the global business.