Verification for the Effectiveness of the Strategic e-Customer Relationship Marketing Model by the Validity Analysis

Through the marketing issue of e-customers retention is very important in the e-business situation; there are very few suitable models concerned. As the proper model, Ko et al.[4] suggested the strategic e-customer relationship marketing (e-CRM) model for retaining e-customers. We consider that this strategic e-CRM model becomes a key issue in the e-customer retention. Therefore we consider that this strategic e-CRM model is needed to verify it’s validity. In this paper we analyzed the validity of this strategic e-CRM model supposed by the nomological validity method and the . As a result, we find out that this model has the practicality and the effectiveness as the e-marketing process model.