Brainstorming

Creativity can be taught. Creative thoughts are often the fruits of extensive efforts. Several techniques are available to nurture those kinds of thoughts, especially in the decision making process. Some techniques focus on group interactions and others focus on individual actions. Many decisions are not made by individual managers but by groups of individuals. It is more appropriate for non-programmed decisions because these decisions are complex and no single individual has all the knowledge and skills necessary to make the best decisions. Groups can make decisions using a wide variety of techniques. Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members. This paper divulges the prominence of brainstorming in the wake of group decision making in complex, comprehensive, competitive and corporate environment.