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Fractal CompanyDOI: 10.2478/v10147-010-0041-1 Keywords: fractal company, change, adaption, optimization, aim orientation, dynamics, selforganization, fractal teams, corporate culture, change strategy, motivation, improvement Abstract: More and more branches are confronted with fast changes of products, technologies and markets and it is hard to manage its position with the traditional methods of reorganization, re-engineering, computer integration or by new more flexible technology. The only chance is to create such adaptable organization which will react adequately to these changes by itself. Living organisms that are strongly adaptable to changed conditions because they are designed with self-organized elements; similarly to them the fractal organization uses suchlike principle. Individual organizational sections are autonomous, they organize and optimize themselves and so create the vital structure that is focused on processes and client.
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