Overené príklady lesníckej komunikácie na Slovensku - Prípadová túdia

The paper deals with question of forestry communication and explains what role communicative processes play in positive perception of forestry sector. Necessity of active communication, Communication Strategy and the most significant tools of communication are introduced in the study. The best practice examples of forestry communication with public in Slovakia are briefly mentioned. Forest related Environmental Education (Forest Pedagogics) is introduced as an example of effective way for informing the public about sustainable forest management and increasing awareness about importance of forests for environment and society. Slovak Forestry Days presented in the paper are the greatest event prepared by coalition of forestry institution for broad public in Slovakia. Model of management of communication process and main actors involved are introduced in the paper as a tool for strengthening effective and proactive forest inter-sectoral communication.