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Revista EAN  2011 

Cambios en las Herramientas Pedagógicas. Videos de casos sobre emprendimientos innovadores locales: Videos on innovating local entrepreneurial cases

Keywords: entrepreneurship, company creation, new company financing, venture capital.

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Abstract:

the purpose of this study was to explore the results obtained when using videos on local entrepreneurial cases which complement the learning process in the subject called company creation at escuela de estudios industriales y empresariales de la universidad industrial de santander (uis). this quantitative study shows that the application of this teaching practice improves the students' perceptions on the successfulness of the learning process.

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