ADN DE LA INNOVACIóN - DE FACTORES CLAVES DE INNOVACION EN 21 EMPRESAS DEL SECTOR AGROINDUSTRIAL

this article identifies in a sample of 21 agribusiness companies in the department of antioquia - colombia innovation key factors that establish a relationship with the basics of the structure of deoxyribonucleic acid (dna), in order to help businesses structure to manage innovation. for the development of this study were taken variables defined by the innovative profile of the methodology of technology management by projects 'mgt which describes a profile of companies regarding the four dimensions of innovation: product, process, marketing and organization [1] defined by the organization for economic cooperation and development [2]. later he built a database with the results of the innovative profile of agribusiness companies gathered from the mgt, and finally implemented the statistical tool of multivariate analysis which allowed us to define the key factors of innovation more frequent and important business to which we applied the methodology 'mgt' [3].