Desarrollo, naturaleza y discursos dominantes: la prensa ante las transformaciones recientes de la agricultura industrial (Argentina)

the way in which society grasps and understands nature takes singular meanings and shapes in different historical contexts, and the way in which this natural world is appropriated, plus its subsequent elaboration and consumption, is a feature frequently researched. nevertheless, social discourses on nature, which are inextricably linked to new practices and discourses related to development, have a vital importance in the current context of technological transformations and the modernization of agricultural and farming practices. the aim of this article is to analyze the changes that have taken place in the material and symbolic ways in which nature is perceived in the argentinean pampas' region, particularly in what concerns the increase in the production of genetically modified soy. thus, our aim is to identify and examine the prevailing metaphors which have emerged vis-à-vis nature, development, and agricultural activity in the midst of this new context.