Shankar R (2007) Educating health professionals about drug and device promotion: A Nepalese perspective. PLoS Med 4(2): e89. doi:10.1371/journal.pmed.0040089.
[2]
Mansfield PR, Lexchin J, Wen LS, Grandori L, McCoy CP, et al. (2006) Educating health professionals about drug and device promotion: Advocates' recommendations. PLoS Med 3(11): e451. doi:10.1371/journal.pmed.0030451.
[3]
Shankar PR, Dubey AK, Subish P (2006) Critical evaluation of drug promotion using role-plays. Med Educ 40: 472.
[4]
Mansfield P (2004) Accepting what we can learn from advertising's mirror of desire. BMJ 329: 1487–1488.
[5]
Sagarin BJ, Cialdini RB, Rice WE, Serna SB (2002) Dispelling the illusion of invulnerability: The motivations and mechanisms of resistance to persuasion. J Pers Soc Psychol 83: 526–541.
[6]
Norris P, Herxheimer A, Lexchin J, Mansfield P (2005) Drug promotion: What we know, what we have yet to learn. Geneva: World Health Organization. Available: http://www.who.int/entity/medicines/area？s/rational_use/drugPromodhai.pdf. Accessed 25 January 2007.
