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Revista signos 2010
For?as centrípetas e for?as centrífugas em editoriaisDOI: 10.4067/S0718-09342010000300002 Keywords: newspaper editorial, generic versatility, generic integrity. Abstract: one of the relevant aspects in genre theory is the fact that genres incorporate and put into function two generic (dis)regulatory forces. one has a centripetal character, responsible for the genre stability/integrity. the other, centrifugal, acts to make versatility/instability possible. however, theories do not make clear the dialectics between such forces. taking the above into account, this paper aims at investigating the correlations between generic integrity and versatility by analyzing editorials from different brazilian journalistic enterprises. it can be noted that what is stable in such genre is related to the functioning of each newspaper; that is, while communicative functions, style, composition structure and theme are very recurrent in the editorial of a single newspaper, the same thing does not happen in analyzing different newspaper editorials.
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