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La Web 2.0 y la sociedad de la informaciónKeywords: web 2.0, interactivity, hypertext, information society, you tube, wikipedia. Abstract: the so called 2.0 web is placed as a phenomenon impelled in good measure by the paradigm of the society of information and how a created term from a fundamentally marketing perspective. the set of services and applications of web 2.0 is conceived as a heterogeneous group on which economic visions that form a part of the digital economy coexists with the focus that favors social aspects and group generation of knowledge. in this context, this article analyzes the resources of interactivity present in two emblematic places of web 2.0: you tube and wikipedia, in which he emphasizes the horizontality of the relationships between the users.
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