LEGITIMIDAD EMPRESARIAL, CONFLICTO DE TIERRAS Y PRODUCCIóN PALMERA EN COLOMBIA

this article analyzes the land conflict that took place in 2009 in the south of bolivar (colombia), between the daabon group - world leader in the production of organic palm oil - and 123 peasant families who were evicted. specifically, this paper analyzes the ways in which the group responded to the incident, to vindicate its legitimacy, internationally challenged as a result of the conflict. once the profile of daabon group and the local context in which it operates are described, some thoughts are formulated on that business group's handling of issues associated with forced displacement, legal uncertainty and biodiversity. this study argues that in a colombian context, a company under international scrutiny should manage its legitimacy not only on legal considerations but also on social and political aspects.