La función de los medios masivos de comunicación en la legitimación de las reformas de mercado: Consideraciones a partir del caso argentino durante el primer gobierno de Carlos Menem (1989-1995)

in recent years the mass media have been increasing their power, to the point of becoming opinion makers and binders mobilizing the fragmented societies. in that context, its analysis as a means of social influence has founded a rich area of research that cannot be ignored. the article analyzes in detail the political role played by the mass media during the implementation of neoliberal reforms in argentina. more precisely, it proposes to investigate the role of mass media and their ？organic intellectuals？ in the political legitimacy of the first government of carlos menem (1989-1995).