Estratégias do desporto universitário: um estudo de caso sobre o desporto em universidades portuguesas

the main focus of this study is to deepen the knowledge about college sports in portuguese universities, as well as to verify and understand the strategies used, the strategy planning, the objectives and the organizational structure of sport services. for this research, it was used the qualitative paradigm in case study, being it an interpretative, descriptive and phenomenological methodology. for the collection of data, it was used, as tools of research, an interview with a semi-structured questionnaire, field observation and document analysis. the study was performed in the sport departments of four portuguese colleges. through the results obtained, we concluded that the universities have, as their main strategy, to advertise the name of the institution and, as their main objective, to provide sports to the whole academic community.