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EL PERFIL COMPETITIVO LOCAL COMO FACTOR DETERMINANTE PARA EL DESARROLLO DE LA FLORICULTURA EN MADRID (CUNDINAMARCA)

Keywords: strategy, competitiveness, cluster, agriculture.

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Abstract:

this article describes the competitive profile attributes of municipality of madrid and establishes the relations that, with such profile, development of flower crops have had in its territory. the document begins describing the current situation of floriculture industry in the country. then, after establishing the determinants proposed from theory to measure competitiveness in a territory, analyses the particular case of municipality of madrid and defines the competitiveness attributes that characterize it. finally, the relations among competitive profile and floriculture are presented, showing how it became a determinant factor for the development of this economic activity. the article conclusions are preceded by the presentation of the elements that represent major strengthen for economic development of the municipality in the future.

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