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OALib Journal期刊
ISSN: 2333-9721
费用：99美元
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Tr？i？te/Market
ISSN Print: 0353-4790
ISSN Online:
主页:
http://hrcak.srce.hr/trziste?lang=en
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Organization of international sporting events as a country’s promotional economic image tool
Bo？o Skoko
,
Igor Vukasovi？
Paths to continuous improvement of a CRM strategy
Lluís G. Renart
,
Carles Cabré
Destination image and key drivers of perceived destination attractiveness
Darko Prebe？ac
,
Josip Mikuli？
Book review: Vrane evi , T.: "Upravljanje markama"
Irena Pand？a
Book review: Fisk, P.: "Marketin ki genij"
Tatjana ？kare
Book review: Pavi i , J., Alfierevi , N., Aleksi , Lj.: "Marketing i menad ment u kulturi i umjetnosti"
Morana Fuduri？
Report: Cannes Lions 2008
Natalia Ani？
,
Emanuel Tutek
The INC. 500 and social media: Marketing research
Nora Ganim Barnes
,
Eric Mattson
,
Mira Maru？i？
Editorial Preface
？ur？ana Ozreti？ Do？en
Application of conjoint analysis in studying demand for mp3 players on the B-H market
Emir Kurtovi？
,
Muris ？i？i？
,
Emir Agi？
Marketing in contemporary world: situational vs. postmodern paradigm
Tanja Kesi？
,
Ivana Kursan
Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model
Ivan-Damir Ani？
,
Edo Rajh
Determinants of customer satisfaction with service encounter
Ariana Nefat
,
Nika Paus
Connection between customer relationship management and brand equity
Miroslav Mandi？
Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tr i tima"
Mario Pepur
Book review: Kesi , T.: "Pona anje potro a a"
Sun？ana Piri Rajh
Book review: Buttle, F.: "Customer relationship management: concepts and tools"
Dario Mio？evi？
Card products market in the Republic of Croatia
Ivana ？u？ur
Country image determinants: Canada’s image in the Republic of Croatia
？ur？ana Ozreti？ Do？en
,
Vatroslav ？kare
,
Zoran Krupka
Strategy of image management in retail shops
Sandra So？e Kraljevi？
Disscusing the role of color as a mediating variable in the process of communication
Ana Tkalac Ver？i？
,
Anita Kuhari？ Smrekar
Quality management of airport services – An analysis of the multifactor structure of customer satisfaction
Josip Mikuli？
Effects of top management involvement in integrated marketing communications
Nina Ho？evar
,
Vesna ？abkar
,
Damijan Mumel
The influence of age perception on women consumer behavior
Damijan Mumel
,
Bruno Zavr？nik
Essay: Vrijeme je za neke promjene u marketingu?
Veronika Vugrinec Hitrec
Book review: Previ i , J., Ozreti Do en, . (ur.): "Osnove marketinga"
Sandra Horvat
Interrelationship between a brand’s environmental embeddedness, brand awareness and company performance
Ivana First
Research on user satisfaction with the quality of services in secondary education in Croatia
Olivera Jurkovi？ Maji？
Marketing campaigns and politics – british experience
Halida Sarajli？
Impact of CRM on the competitiveness level of ICT services in Croatian service providers
Dra？en Aleri？
The role of customers in higher education: Are students active stakeholders?
Zoran Mihanovi？
Chain store management through private labels strategy
Martina Sopta
Service marketing application analysis in the case of driving schools in the Republic of Croatia
Silvije Jer？inovi？
Book review: Kim, W. C., Mauborgne, R.: "Strategija plavog oceana"
Veronika Vugrinec Hitrec
Internal market – situation and forecasting for Croatian groups of companies
Zoran Krupka
Mobile communications data services marketing
Stanislav Maru？i？
Interdependence of life insurance service quality and premium
Dragan Benazi？
Service quality in the banking sector: Concept and measurement
Mario Pepur
Book review: Marinov, M.: "Marketing in the Emerging Markets of Central and Eastern Europe"
Kristina Petljak
Development of a scale to measure perceived intensity of sponsorship activities
Edo Rajh
,
Ljiljana Bo？i？
Book review: Renko, N.: "Strategije marketinga"
Petra Bla？kovi？
Market segmentation based on consumers’ susceptibility to reference group types of influence: Multivariance analysis
Mirela Mihi？
Internet as a new communication, retail and distribution channel for young consumers
Vatroslav ？kare
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