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OALib Journal期刊
ISSN: 2333-9721
费用：99美元
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Tr？i？te/Market
ISSN Print: 0353-4790
ISSN Online:
主页:
http://hrcak.srce.hr/trziste?lang=en
分享:
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Role of corporate social responsibility (CSR) in business planning and practice of Croatian companies
Nid？ara Osmanagi？ Bedenik
,
Davor Laba？
Internationalization of small and medium-sized enterprises
Zoran Paunovi？
,
Darko Prebe？ac
Differentiation of car rental services in the Croatian market
Karolina Karlo Marijanovi？
Organic food category research among leading food retailers in Croatia
Kristina Petljak
Evolution of traditional university business school into market-oriented knowledge provider
Milan Jur？e
How research on marketing in Central and Eastern Europe can advance international marketing theory
Arnold Schuh
Internal and external market orientation as organizational resources - consequences for market and financial performance
Boris Snoj
,
Vladimir Gabrijan
,
Borut Milfelner
Book review: Toma evi Li anin, M.: "Profesionalna prodaja i pregovaranje"
Andrea Razum
Book review: Toma evi Li anin, M.: "Poslovni slu ajevi iz prodaje i pregovaranja"
Kristina Ozimec
Effect of the business environment on market orientation and performance in an emerging country
József Berács
,
Gábor Nagy
Book review: Kotler, P., Caslione, J. A.: "Upravljanje i marketing u turbulentnim vremenima"
Tanja Komarac
Managers’ and companies’ knowledge orientation as business performance drivers
Jolanta Mazur
,
Marianna Strzy？ewska
Gender differences in Croatian consumer decision-making styles
Ivan-Damir Ani？
,
Sun？ana Piri Rajh
,
Edo Rajh
Impact of autochthonous music on the creation of tourist destination image
？eljko Blagus
Influence of materialism on life satisfaction
Eda Gurel Atay
,
Joseph Sirgy
,
Melika Husi？
,
Muris ？i？i？
Influence of demographic and individual difference factors on impulse buying
Mirela Mihi？
,
Ivana Kursan
Editorial Preface
？ur？ana Ozreti？ Do？en
Effect of media relations on audiences: comparing how editorials and advertising influence behavior
Ana Tkalac Ver？i？
,
？ur？ica Vu？kovi？
Consumers in Slovenia: values, personality types and consumerist attitudes
Vesna ？abkar
,
Toma？ Kolar
Segments of marketers based on a perceived importance of marketing knowledge and skills
Vesna ？abkar
,
Maja Hosta
Privacy and security in e-commerce
Milan Mandi？
Research of private label development in Croatia
Sandra Horvat
Book review: Gladwell, M.: "Izvan prosjeka - Pri a o uspjehu"
Kristina Petljak
Editorial Preface
？ur？ana Ozreti？ Do？en
Croatian employee’s behavior and attitudes with respect to ethical norms for business practices
Marina Dabi？
Socially responsible marketing decisions - scale development
Dina Lon？ari？
Book review: Grbavac, B.: "Na ela marketinga"
Ivana Tonkovi？
Essay: Senge, P., Scharmer, C.O., Jaworski, J., Flowers, B.S.: "PRESENCE - Human Purpose and the Field of the Future"
Veronika V. Hitrec
Small and medium-sized firms top management teams’ decision making in global acquisitions
Timothy Kiessling
,
Michael Harvey
,
Miriam Moeller
Long-term impact of sales promotion on brand image
Danijela Mandi？
Book review: Novak, I.: "Sportski marketing i industrija sporta"
Manuela Sent？er？i
Consumer segmentation based on the level of environmental responsibility
Marija Ham
Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context
Dario Mio？evi？
,
Biljana Crnjak-Karanovi？
Book review: Renko, N.: "Strategije marketinga"
Ru？ica Butigan
Perceived role of marketing activities in the context of transitional economy
Sigitas Urbonavi？ius
,
Vytautas Dik？ius
Longitudinal study of food-related lifestyle of Croatian consumers
Tanja Kesi？
,
Sun？ana Piri Rajh
Editorial Preface
？ur？ana Ozreti？ Do？en
Fashion marketing in textile and clothing industry
Alica Grilec Kauri？
Report: Ide(m)o u Istru
Sanja Buterin
,
Tanja Komarac
,
Darija Kra？evac
Effects of selected elements of cause-related marketing program on brand choice
Dubravka Sin？i？ ？ori？
,
Nata？a Kurnoga ？ivadinovi？
Perceptions among Croatian surgeons of services marketing application to health care organizations
？ur？ana Ozreti？ Do？en
,
Vide Bili？
Book review: Larreche, J.C.: "The momentum effect: how to ignite the exeptional growth"
Martina Dragojevi？ Trcol
Impact of promotion children’s savings
Damir Ribi？
Brand management of Slovenian export companies
Aleksandra Pisnik Korda
,
Boris Snoj
Book review: Maru i , M.: "Plan marketinga"
？eljko Kukurin
Measuring instruments of corporate reputation
Damir Grgi？
Importance of marketing management in the world pfarmaceutical industry
Dragan Kesi？
,
Andrej Bertoncelj
Corporate communications impact on corporate image and corporate competitiveness
Valentina Piri？
FBIH financial market segmentation on the basis of image factors
Arnela Bevanda
Editorial Preface
？ur？ana Ozreti？ Do？en
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