All Title Author
Keywords Abstract

Publish in OALib Journal
ISSN: 2333-9721
APC: Only $99
Paper Submission

Why Us? >>
- Open Access
- Peer-reviewed
- Rapid publication
- Lifetime hosting
- Free indexing service
- Free promotion service
- More...
- Search engine friendly

Tr？i？te/Market

ISSN Print: 0353-4790

ISSN Online:

Website: http://hrcak.srce.hr/trziste?lang=en

Share:




Go

An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia

Anita Ciunova-Shuleska,Nikolina Palamidovska,Marija Grishin

Book review: Martinovi , M.: "Marketing u Hrvatskoj – 55 poslovnih slu ajeva"

Andrea Razum

Book review: Engeseth, S.: "Sharkonomics"

Maja Sori？

Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content

Andrea Mu？kinja,Ivana First Komen

Application of product life cycle concept to private label management

Sandra Horvat

Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships

Matev？ Ra？kovi？,Maja Makovec Bren？i？,Anu？ka Ferligoj,Jan C. Fransoo

Editorial preface

？ur？ana Ozreti？ Do？en

Business knowledge as a function of development: economic diplomacy in the Republic of Croatia

Mirko Biland？i？

Cultural aspects of decision-making in online purchases

Natalija Guseva

Book review: Grbac, B., Meler, M.: "Metrika marketinga"

Dina Lon？ari？

Review: Macinnis, D.J., Folkes, V.S.: "The disciplinary status of consumer behaviour: A sociology of science perspective on key controversies"

Selma Kadi？-Maglaji？,Jasmina Dla？i？

Book review: Previ i , J., Ozreti Do en, ., Krupka, Z.: "Osnove me unarodnog marketinga"

Tanja Komarac

Editorial Preface

？ur？ana Ozreti？ Do？en

A key to prosperity in hypercompetitive markets: organizational “hyperflexibility”

James Carlopio,Michael Harvey,Timothy Kiessling

Book review: Lindstrom, M.: "Brandwashed - tricks companies use to manipulate our minds and persuade us to buy"

Darija Hays

Book review: Dobrini , D. (ur.): "Marketing i baze podataka"

Iva Gregurec

Early warning systems - empirical evidence

Nid？ara Osmanagi？ Bedenik,Alexandra Rausch,Davor Laba？

Pakistani childrens’ views of TV advertising

Muhammad Kashif,Umair Altaf,Sajid Ali,Umer Asif

Comparison of perceived value structural models

Sun？ana Piri Rajh

Problems of sales force turnover and possible solutions

Tihana Poljak,Marija Toma？evi？ Li？anin

Editorial Preface

？ur？ana Ozreti？ Do？en

Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis

Mónika-Anetta Alt

Intergenerational influence and rituals - children’s behaviour with new school year

Katharine C. Sredl,Ru？ica Butigan,Nata？a Renko

Service quality concept and measurement in the business consulting market

Dragan Benazi？,？ur？ana Ozreti？ Do？en

Concept of reputation: different perspectives and robust empirical understandings

Goran Vla？i？,Josef Langer

The impact of marketing resources on corporate competitiveness

Tamás Gyulavári,Zsófia Kenesei

Corporate reputation index: empirical research in banking sector

Damir Grgi？

Integrated marketing communications in high-quality hotels of central and southern Dalmatia: a study from the perspective of managers and guests

Maja ？eri？,Irene Gil Saura

Perceived value creation process: focus on the company offer

Irena Pand？a Bajs

Book review: Ellery, T., Hansen, N.: "Pharmaceutical lifecycle management: Making the most of each and every brand"

Iva ？ivalji？

Competitiveness through strategic orientation

Diego Monferrer,Maria Ripolles,Andreu Blesa

Do we need a new framework for managing Internet marketing activities?

Vatroslav ？kare

Card Product Use and Perception of Marketing Communication by Card Issuers among Students

？ur？ana Ozreti？ Do？en,Bernarda Vajda

Role of Relationship Marketing in Small and Medium-Sized Entreprises

Ru？ica Butigan,Ivana Mahni？

Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference

Ivana First,Marija Tomi？

Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis

Matev？ Ra？kovi？,Maja Makovec Bren？i？,Barbara Moerec

Book review: Grbac, B.: "Izazovi me unarodnog tr i ta"

Ivana Tonkovi？ Pra？i？

Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"

Neven Kru？ljak

Tourism Destination Image Formation – The Case of Dubrovnik, Croatia

Tanja Kesi？,Ivana Pavli？

Commercial real estate marketing - The importance of office location on corporate image

Petra ？kevin

In memoriam professor emeritus dr. sc. Fedor Rocco (1924.-2011.)

Jozo Previ？i？

Book review: Thomas, D.: "Deluxe: kako je luksuz izgubio sjaj"

Tanja Komarac

Determinants and antecedents of sales organization effectiveness

Andrea Razum

Key Supplier Relationship Management: The Case of Croatian Medium-Sized and Large Manufacturing Companies

Dario Mio？evi？

Marketing Innovations in Croatia

Ljiljana Bo？i？

Editorial Preface

？ur？ana Ozreti？ Do？en

Implementation of Direct Marketing to the Family as the End Consumer

Lana Kosi？

Analysis of the LOHAS consumer segment attitudes with regard to green brands

Zoran Krupka,David Kele？i？

Research on organic food purchase in Croatia

Vesna Br？i？-Stip？evi？,Kristina Petljak

Book review; Previ i , J. (ur.): "Leksikon marketinga"

Slaven Ravli？

Go




©2008-2020 OALib, Inc | Public user content licensed CC-BY 4.0 unless otherwise specified. OALib ISSN Online: 2333-9721 OALib ISSN Print: 2333-9705