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Marketing ì Mened？ment Innovacìj

ISSN Print: 2218-4511

ISSN Online:

主页: http://mmi.fem.sumdu.edu.ua/

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Marketing of innovations at the market of educational services

S.B. Semenjuk

Definition of efficiency of use of industrial potential of the machine-building enterprise

P.G. Pererva,N.M. Poberezhna

Methodology of assessment of Ukraine’s environment quality

I.А. Aleksandrov,L.O. Kravets

The security of electricity supply as the determinant of sustainable development

N. Denona Bogovi？,L. Cerovi？,D. Maradin

Simulation of new goods outputting on market in system of enterprise corporate management

E.E. Ibragimov

Management of personnel creativity formation as factor of innovative enterprise development

D.A. Krikunenko

Russia and the world wide web in the sustainable human development framework

M.A. Kaneva

The choice of strategic alternatives to building the capacity of rail

E.N. Chupir

Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development

А.S. Teletov,О.N. Sumina,N.Yе. Kosolap

Development of territorial marketing complex for industrial cities of old industrial regions social and economic potential increase

V.I. Dubnitsky,N.V. Danilina,V.Yu. Lunina

The approach to the adaptation of collective enterprises in the sector reform

L.L. Kalinichenko

Maintenance factors in enterprises collective intelligence ensuring

L.L. Kalinichenko

Scientifically-applied aspects of management process-oriented on industrial enterprises during realization of reengineering of business processes

L.M. Taranyuk

SEO as modern instrument of Internet-marketing

N.S. Illiashenko,O.S. Savchenko

Methodological approach to evaluation of evolutional risk in innovative projects

L.K. Glinenko

Modern approaches to intensification of industrial enterprises innovative development: theoretical revie

Yu.S. Shypulina

Methodical basis of innovative tourism products markets options determination

Ju.S. Miliutuna

The future of using marketing tools in health care system in Ukraine

O.Ya. Ovsyanetska

Substantiation and creation of innovative strategy of the enterprise’s marketing activity management

V.A. Shvedun

Some aspects of financial instruments portfolio optimization

V.M. Oliynyk,S.M. Frolov,Yu.I. Leshchenko

The theoretical bases of innovation development strategy in the movement of innovative processes intensification

T.N. Kutsenko

The marketing of innovation activity results commercialization in industry

M.P. Kalynychenko

Management mechanism of product company competitiveness estimation

P.G. Pererva,T.V. Romanchik

The content of the concept the entrepreneurial structure

R.V. Kochubey

Social marketing and social responsibility of the business: intercoupling and results

T.V. Shtal,O.O. Tyshchenko

Rationalization of retail structure of build materials’ point-of-sale network in cities

E.M. Loktev,D.V. Garkusha

Application of the cyclic theory and the theory of competitive advantages to the forecasting the directions of innovation development of the pulp and paper industry

А.R. Dunska

The role of innovation in the placement of country productive forces

I.A. Franiv

Innovation approach to the identification of high-risk bank customers (PEPs by example)

O.O. Hlushchenko,R.M. Voronina

Strategic approach of brand creation (as an example Sumy)

O.A. Bilovodska,N.V. Gaidabrus

Demand model for production of an enterprise taking into account factor of consumer expectations

L.V. Potrashkova

On-line reputation management: theoretical bases and methodological approaches

O.O. Mitsura,M.O. Khizhnyak

Integrated investment- innovation processes groups of companies: essence and sequence

E.N. Chupyr

Regional economic growth and equilibrium as well as the regional policy

Kocziszky Gy？rgy

Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation

S.M. Illiashenko

Analysis of dissertations in field of services marketing

O.O. Dyma

The marketing researching to impact of innovations in packaging on the minds of consumers

E.A. Belovodskaya,D.A. Mikhaylenko

Preconditions for creation and use of innovative financial instruments in Ukraine’s derivatives market

I.M. Burdenko

Innovative approach to analizy the manager’s motivation structure in the machine-building enterprises

A.О. Poznanska

Use of the logistics concept in management of material flows movement in the enterprise

N.А. Seleznova

The communications model of using social network by sports clubs

S. Kowalski

Conceptual framework for innovative development of the agricultural sector of the economy of Ukraine

N.M. Sirenko

Theoretical-methodical bases of the competitive environment and competitive position of the enterprise in the market estimation

T.A. Dyachenko

Anti-crisis instruments of enterprise management: practical aspects of realization

О.О. Khandiy

The interconnection main elements strategy of innovation development of an enterprise

O.S. Yefremov

Practical aspects of the methodological apparatus of the innovation process’ rational organization as an example of machine-building enterprise

O.O. Karpishchenko,M.Yu. Karpishchenko

Assessment of branding effectiveness: functional approach

D.S. Fayvishenko

Social-media platforms and its effect on digital marketing activities

S. Lesidrenska,Ph. Dicke

Education, determination of leader as a success factor of sustainable development

V.G. Gerasimchuk

Marketing research in systems of urban transport services

A.S. Teletov,O.A.Vasylieva

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