When a person intentionally changes or modifies his behavior to better suit himself in a particular situation; it is known as “Impression Management” – the process whereby people try to change or influence the image others have on them. Some psychologists argue that personality change happens within the same individual all the time because people do not have a core personality. As an alternative, they have multiple selves of which they show different behavior during different situations. A succe...

Doi:10.7508/AMS-V2-N1-13-16

NGO, which is known as Non-governmental organization, is a term, which has used for referring to legally constituted, Non-profit Organizations and non business organizations which is created by natural or legal persons with no participation or representation of any Government. In Non-governmental organizations there are few facts, which it should consider seriously, NGO marketing Strategies are set of cost planning and cost management for the Organization, which is done by the decision makers fo...

Doi:10.7508/AMS-V2-N1-17-20

The development of global economy makes the world become a large global village, emergency crisis that occurs in one alone country may bring out great impacts on other countries, so every country has to pay more attention to international emergency crisis in order to avoid the negative impacts on themselves. This paper states two paths of risks transmission, namely the traditional transmission path and non-traditional transmission path, which aims at offering helpful reference for governments to...

Doi:10.7508/AMS-V2-N2-51-59

In recent years, with the improvement of people’s life quality, music has become an indispensable part of our life. This subject is mainly based on researching and promoting various existing mature systems in order to create one which can meet many people’s requirement——online synchronous listening music playback with instant messaging system.

Doi:10.7508/AMS-V2-N2-68-74

Currently the articles about pricing strategy and business operation of cloud computing are rare, and most of these articles focus on the discussion of the prices given by industry leaders or the improvement in these prices, which cannot reflect market supply and demand as well as customers’ needs. By using the theory of two-sided markets, this paper analyzes the pricing model and operating strategy of cloud computing with partial multihoming, and compares with previous studies to explore the im...

Doi:10.7508/AMS-V2-N2-75-81

As the public management theory is established, there is a growing public concern on government performance. But public goods haven’t been fully out of the traditional government monopoly management model which is outdated in the objective requirement of the public management system. Similarly, public goods have become the most sensitive areas of government performance management. Whether rural or urban public infrastructures, there exists a phenomenon that the high costs of the government monop...

Doi:10.7508/AMS-V2-N2-82-86

Environmental management performance is the reflect of iron and steel enterprises implement environmental management performance, the paper uses catastrophe progression method to build environmental management performance model, and take one large iron and steel enterprise of China as an example, from three aspects of resource consumption, environmental pollution and environmental protection to conduct an empirical analysis, the results show that Chinese iron and steel enterprise's environmental...

Doi:10.7508/AMS-V2-N2-93-98

Based on the robot joint Angle Parameterization and calculation of the movement end executor coordinates in the initial condition, by using the main control parameters for design variables, joint robot 3D parametric entity model was established based on ADAMS secondary development function, through developed joint type robot structure design module, by data processing and simulation analysis, determined the control parameters of the virtual prototype, improved model accuracy, and obtained feasib...

Doi:10.7508/AMS-V2-N2-99-103

Because the power grid construction project has characteristics such as social, systematic and public, which are different from other products, Ppower grid construction’ s contradictions, disputes and conflicts are similar to the social management has appeared. In order to make the different stakeholders find their proper positions and key actors do their best, we have to fully consider the different interests of different groups and the ability of complementarity in the power grid construction ...

Doi:10.7508/AMS-V2-N2-104-112

Many SMEs rely on the clusters network platform to embed in global value chains in China's industrial development, and in this way they have succeeded. An increasing amount of attention is being paid in the literature to clusters networks and the potential for clustering among SMEs to bring about economic growth through productivity gains based on collaboration. However, meanwhile some problems have been revealed which should be paid attention. This paper probes into four kinds of regional clust...

Doi:10.7508/AMS-V2-N2-113-121