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A vida sexual dos anúncios pessoais: Uma revis?o da literatura

Keywords: personal advertisements, gender, sexuality, internet, homosexuality.

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the current review covers the scientific literature that uses personal advertisements published in the press, on the internet and in other media as a source of data. the reviewed studies can be separated into three non-discreet categories: (1) the analysis of courtship patters in men and women, (2) the analysis of gender and sexuality patterns in their relation with sexual orientation, and (3) the analysis of hiv sexual risk and protective behaviours, in particular among gay men. advantages and limitations of the use of personal ads within the context of scientific research are discussed, as well as the impact of increased popularity of the internet upon this phenomenon.


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