this article has resulted from a doctoral thesis and it aims first to present and then to critically analyze the proposal of basic education of the national confederation of industry - cni, by describing and analyzing some documents of the confederation, publicly exposed over the 2000s. the basic education project of the brazilian business community attempts to meet need of this class to compete in the globalized and in crisis market, linking the increase in the level of education with the increase in productivity and innovation needed to achieve this project. the basis of this educational project is the return to the human capital theory, employability and entrepreneurship. in terms of social project, the businessmen refer to a social pact, that is, they intend to generalize a worldview to which applies not the conflict between capital and labor but the adaptation of workers to the class society. in such conception the emphasis is on an educational project that seeks accountability of individuals for their career. therefore, their inclusion or exclusion should be considered not a result of the macro-social structure, but a result of the individual effort to succeed, i.e., the worker's ability or lack of ability to be organically productive for the capital.