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The characteristics of horticultural products market in Londrina As características do mercado de hortifrutigranjeiros em Londrina

DOI: 10.5433/

Keywords: Hortifrutigranjeiros , Comercializa o , Mercado.

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Abstract:

The objective of this text is to publish the first information about the characteristics of agents that compose de horticultural I products market in Londrina. Twenty eight products, considered the most important and the most commercialized in the city, were analyzed. Data were collected from fieldwork covering local producers, wholesalers, retailers and consumers. The study showed the passivity of producers in the information of prices, the small dependence of relating to external markets, the importance of the supermarket as a connection point between producers and retailers and the predominance of supermarkets in horticultural trading activity. O objetivo desse texto é divulgar as primeiras informa es sobre as características dos agentes que comp em o mercado de hortifrutigranjeiros em Londrina. Foram estudados 28 produtos identificados como os mais comercializados e consumidos no município. Os dados foram coletados através de formulários aplicados junto a produtores, atacadistas, varejistas e consumidores. Como principais considera es finais destacam-se a passividade dos produtores na forma o dos pre os, a pequena dependência total de Londrina em rela o ao fornecimento externo, a importancia do Mercad o como ponto de liga o entre produtores e varejistas e a supremacia dos supermercados na comercializa o de hortifrutigranjeiros.

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