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THE RELATION BETWEEN MARKET ORIENTATION AND MARKETING ACTIVITIES OF RESIDENTIAL CONDOMINIUM BUILDERS IN LONDRINA AND MARINGA LA RELACIóN ENTRE ORIENTACIóN PARA EL MERCADO Y LAS ACTIVIDADES DE MARKETING DE CONSTRUCTORAS DE URBANIZACIONES RESIDENCIALES DE LONDRINA Y MARINGá A RELA O ENTRE ORIENTA O PARA O MERCADO E AS ATIVIDADES DE MARKETING DE CONSTRUTORAS DE CONDOMíNIOS RESIDENCIAIS DE LONDRINA E MARINGá  [cached]
Alexandre Jo?o Munhoz,Mario Nei Pacagnan
Rege : Revista de Gest?o , 2013,
Abstract: The use of market orientation (MO) scales seeks to measure the use of marketing concepts byenterprises developing their market activities. In this sense, the Markor scale tries to demonstrate the MO of the organization, guided by measuring the flow of market information that is taken by enterprises with aperspective associated to market intelligence. However, besides the flow of information pertaining tomarket intelligence, there are other activities that are part of applying marketing in enterprises, which arenot considered on these scales. In view of this an attempt was made to clarify this question searching for arelationship between the two concepts. In this sense the integrated use of e orts by the incorporation ofmarketing activities with market intelligence, structured on the Markor scale presents an opportunity to beexploited. Therefore, this study aimed to show the relationship between the practices of marketingactivities and the level of market orientation in enterprises. After a preliminary review of pertinentliterature a quantitative field survey was made with a sample of residential condominium builders inLondrina and Maringa, to assess the possible relations between these two constructs, i.e. the practices ofmarketing activities and the e ective questions about MO, according to the Markor scale. Statisticalanalyses were made by applying the Fisher’s Exact test, which verifies the relationships between thevariables and in a complementary way and Cramer's V, which highlights the significance of thesevariables. As a preliminary result, there was a positive relationship between the application of marketingactivities and the MO. Although the overall results have not confirmed a significant relationship betweenthese two constructs, other issues emerged demonstrating the interface between di erent profiles ofdetermined marketing activities and the constructs of the MO, by means of the Markor scale. En general, el uso de las escalas de Orientación para el Mercado (OPM) tiene como propósito centralmensurar la utilización de los conceptos de Marketing por parte de las empresas en el desarrollo de susactividades junto al mercado. En ese sentido, la escala Markor procura apuntar la OPM de laorganización, midiendola por intermedio del flujo de informaciones de mercado que son apropiadas porlas empresas en una perspectiva asociada a la inteligencia de mercado. Entretanto, además del flujo delas informaciones pertinentes a la inteligencia de mercado, existen otras actividades que forman parte dela “aplicación del marketing” en las empresas que no son con
Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
Mainville, Denise Y.;Reardon, Thomas;
Revista de Economia e Sociologia Rural , 2007, DOI: 10.1590/S0103-20032007000300007
Abstract: this paper examined the relationships between growers? choice of market channel (emphasizing the supermarket market-channel versus others), technology use, and grower characteristics such as human capital and farm size. three key findings emerged. first, both tomato and lettuce growers selling to the supermarket market-channel had more human capital than those not participating. second, while farm size was important in whether lettuce growers sell to supermarkets, it was not important for tomato growers. third, technology use was significantly more capital-intensive among lettuce growers selling to the supermarket channels, however, that was generally not the case for tomato growers. these results are important to agribusiness researchers and policymakers interested in technology design and research and extension to enable producers to adapt to the needs of changing agrifood markets, with new requirements of attributes of products and transactions, which in turn have implications for technology adoption and human capital investment among growers. this is particularly pressing in places like brazil where the market for horticultural products is changing quickly, conditioned by the rapid rise of supermarkets.
PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION  [PDF]
Elena Garnevska,Roger Vaughan,Jonathan Edwards
Journal of Central European Agriculture , 2008,
Abstract: Agriculture/horticulture has traditionally been an important sector in the economy of Bulgaria. The paper outlines the structural changes in Bulgarian agriculture since 1989 and discusses the product and market orientation of the horticultural farms in the Plovdiv region of Bulgaria. This paper analyses how farm owners / managers with different sized farms evaluated 5 product/market strategic options: ‘doing what you currently do but better’, ‘developing new horticultural products’, ‘developing new markets’, ‘developing new agricultural activities’ and ‘developing new nonagricultural activities’. The owners / managers identifi ed; whether they perceived these options as feasible for their future development, the encouraging/discouraging factors and the outcomes they expected from their implementation. The small-scale farms (less than 2 ha) were mainly subsistence farms that were relying upon the farmer’s experience to survive during the transition period. The second type of farm (2-10 ha) was ‘transitional’ farms and were working under pressure either for survival or expansion under the new EU related conditions. The third type of farm (over 10 ha) was more business orientated, aiming at business viability and trying to respond to the rapidly changing business environment in Bulgaria as they recognised that the EU accession would present new challenges and opportunities for the successful future development of their farm businesses.
Socialismo de mercado o socialización del mercado? Market socialism or socilization of the market?  [cached]
Elson Diane
Cuadernos de Economía , 1994,
Abstract: En este artículo se critican los puntos de vista de Ernest Mendel y de Alec Nove. Su autora sostiene que existen alternativas al mercado y a la planificación burocrática. Según ella, el mecanismo de precios es un instrumento indispensable para coordinar una economía socialista, pero este debe socializarse para que opere a favor y no en contra del socialismo. El mercado no puede rechazarse a priori y de lo que se trata es de establecer las condiciones para que funcione como una forma de libre asociación. Su trabajo estudia las formas de coordinación económica, pero no parte del mercado ni del plan, sino de la producción y reproducción de la fuerza de trabajo, puesto que en una economía capitalista, el hilo conductor es la producción y la reproducción del capital. La capacidad creadora de los seres humanos y la expresión y desarrollo de sus necesidades se subordina a la búsqueda de beneficios. El hilo conductor de la economía socialista debe ser la producción y reproducción de la fuerza de trabajo. Para que estas lleguen a ser prioritarias, se necesitan transformaciones en las relaciones con los medios de producción y los medios de consumo, en los lugares de trabajo y en el hogar, en las relaciones entre productores y consumidores. This article criticizes the approaches of Ernest Mandel and Alee Nove. The author holds that there are alternatives to the market and bureaucratic planning. She says that the price mechanism is an essential instrument for the coordination of a socialist economy; but that the mechanism should itself be socialized so that it will work in favor of socialism and not against it. The market cannot be rejected a priori, and the intention is to set the conditions for it to operate as a kind of free association. The article considers forms of economic coordination, but does not start from the market or a plan but from the production and the reproduction of labour power. The guiding thread of a capitalist economy is the production and reproduction of capital: human creative capacity and the expression and development of human needs become subordina te to the drive for profit. The guiding thread of a socialist economy must be the production and reproduction of labour power. If this socialist goals are the priority, the relationship between the means of producti on and the means of consumption will need to change, both at the place of work and in the home, affecting the relationship between the producer and the consumero
Wage inequalities in urban labor market in the state of Paraná: a Heckman methodology application Desigualdades salariais no mercado de trabalho urbano no Paraná: uma aplica o da metodologia de Heckman  [cached]
Marcos Aurelio Andrade Rocha,Maria de Fátima de Souza Campos
Revista Paranaense de Desenvolvimento , 2007,
Abstract: In this article, determinants of wages are estimated for the case of the State of Paraná. The estimates are based on micro data for the year 2000, obtained from the Demographic Census, which is surveyed by IBGE (Brazilian Institute of Geography and Statistics). The classical function of human capital is augmented to include other variables such as gender and race. Moreover, physical and geographical characteristics and exogenous income are introduced in the model. The procedure by Heckman (1979) is used to eliminate potential selectivity biases. The results confirm education and experience as important variables affecting wages (positively). Still, the results indicate that personal features differentiate individuals in the labor market, where Afro-Brazilians experience some handicaps. When the geographic issue is incorporated, the estimates indicate, in the case of three major cities of Paraná, the following analysis: in terms of wage determination, workers in Curitiba City have advantages in comparison (in the following order) with workers in the cities of Londrina and Maringá. Neste artigo s o estimados os determinantes dos salários para o Estado do Paraná em 2000 a partir dos microdados do Censo Demográfico do IBGE. A fun o de rendimentos de capital humano clássica é estendida para tratar dos salários de forma mais ampla. Foram estimadas equa es por gênero e ra a e incorporadas variáveis geográficas, de atributos físicos e de rendas exógenas no modelo. Utilizou-se o procedimento de Heckman (1979) para eliminar os potenciais vieses de sele o amostral. Os resultados evidenciam que a escolaridade e a experiência s o atributos positivos de remunera o e que há distin es de tratamento entre os indivíduos no mercado de trabalho, desfavorecendo em especial os negros. Na análise regional, os trabalhadores de Curitiba levam vantagem na atribui o de salários, seguidos pelos de Londrina e Maringá, respectivamente.
Interactions of Market Horticultural Productivity on Climate and Weather Variations in the Northern Senatorial District of Cross River State, Nigeria  [cached]
Eneji V. C. O.,Ogar D. A.,Omoogun C. A.,Dunnamah A. Y.
Environment and Natural Resources Research (ENRR) , 2013, DOI: 10.5539/enrr.v3n3p1
Abstract: Various definitions have severally been adduced to poverty as the major cause of most environmental problems ranging from resources depletion, species extinction, deforestation, erosion etc. Majorly man’s activities on the biosphere has tended to impact negatively on the environment, this activities are primarily carried out to sustain man’s existence on the planet earth. These activities include faulty farming practices, indiscriminate use of agrochemicals including fertilizers for agricultural purposes, urbanization and industrial development. This research took a cursory look at the activities of rural farmers cultivating vegetables and other market gardening activities in order to sustain themselves during dry season as safety net for shortfalls in family income and food. These activities are done along watershed and this involves clearing, tilling, use of inorganic manure, herbicides amongst others. Researches including this have shown that these farming practices are detrimental to the ecosystem and have contributed greatly to affecting the ecological balance of the supportive ecosystem. This research therefore set out to assess how these dry seasons agriculture carried out within the study areas has affected the environment vis a vis climate and weather variation. The research adopted field experiment where data were collected twice per year for a period of five years from the farm site and the local meteorological station at Ogoja. The authors used bar graphs to present data from the field. Using rainfall, temperature and soil moisture content data for five years, the authors gathered that this farming activities has impacted negatively on the environment affecting both weather and climate variation. It was also observed by the researchers that though the data for five years was very minimal for any positive generalization, but findings shows that there were some noticeable changes attributed to these activities. It was recommended that hand dug well or boreholes should be used as sources of water supply to avoid destruction of the watershed. It was also suggested that farm yard manure should be used instead of the inorganic manure that has become detrimental of late to both the environment and human health.
Tbe religion of the market La religión del mercado  [cached]
Loy David R.
Cuadernos de Economía , 1997,
Abstract: This article suggests that more than an economic system, the market is a religion, and that economics is its theology, even though it claims to be a science. The author analyzes, in light of the work of Weber, Polanyi, and Tawney, the problems caused by che individualistic and atomistic vision, inherited by economics from the deist and utilitarian traditions --which equated economic success with divine favor-- and suggests that those problems --extreme injustice and inequali ty or the environmental crisis, for example-- and their possible solutions also have a religious dimensiono He proposes a fusion of the sensitivity of the Semitic religions to justice with the emphasis in the Asiatic traditions on Enlightenment in the transcendence of delusion. This would not mean a return to religious values, but rather a recognition that the secular obsessions created by the religion of the market are symptoms of a spiritual need that it cannot satisfy. En este artículo se sugiere que más que un sistema económico, el mercado es una religión y la economía es su teologia, aunque pretenda ser una ciencia. Su autor analiza, a la luz de sus trabajos de Weber, Polanyi y Tawney, los problemas causados por la visión individualista y atomista heredada por la economía de las tradiciones que equiparaban el éxito económico con el favor divino --el deísmo y el utilitarismo-- y sugiere que la injusticia y la desigualdad extremas o la crisis ambiental y sus posibles soluciones tienen, también una dimensión religiosa. Prpopone fundir la sensibilidad por la justicia propia de las religiones semíticas con el énfasis en la superación de la ilusión que ense an las tradiciones asiáticas de iluminación. No se trata de un retorno de los valores religiosos sino reconocer que las obsesiones seculares creadas por la religión del mercado son síntomas de una necesidad espiritual que éste no puede satisfacer.
Devaluation impact in beginnings of 2002 at the Platense's Horticultural Belt. Technological adopted strategies, its results and consequences Impacto de la devaluación de principios de 2002 en el Cinturón Hortícola Platense. Estrategias tecnológicas adoptadas, sus resultados y consecuencias  [cached]
Matías García,Guillermo M. Hang
Mundo agrario , 2007,
Abstract: The platense's horticulture characterizes itself for its conservatory production system, highly dependent of inputs, most of them imported and valued in dollars. At same time, fresh horticultural product obtained is not exportable, and have to be commercialized in the internal market. Because of this, the devaluation in beginnings of 2002 started a critical phase for the horticultural sector in general, and particularly at platense's area. In this context, we investigate the different strategies adopted by producers and the resultant impact at the level of market, prices and costs, like the physical and economical results of the horticultural enterprises too. To do that, we appealed to recollection of primary and secondary information, interpreting the results obtained by different methodologies. We analyzed the impact of devaluation and its assimilation under different reasoning according to each producer. This context and the chosen strategies affected to the market too, prompting a determined evolution of the price and volume offered of horticultural products. The strategies adopted by the producers, the costs of inputs, the prices and the volumes of the offered products, prompted changes in their gross profits, which nominal and real income resulted affected. La horticultura platense se caracteriza por su sistema de producción bajo invernáculo, altamente dependiente de insumos que en su mayoría son importados y dolarizados. Paralelamente, el producto hortícola fresco obtenido es no transable, debiéndose comercializar en el mercado interno. Debido a esto, la devaluación de principios de 2002 inauguró una etapa crítica para el sector hortícola en general y el platense en particular. Ante este contexto se investigaron las diferentes estrategias adoptadas por los productores y el impacto resultante a nivel mercado, precios y costos, como así también los resultados físicos y económicos de los establecimientos hortícolas. Para ello se apeló a la recolección de información primaria y secundaria, interpretando los resultados obtenidos mediante diferentes metodologías. Se analizó el impacto de la devaluación y su asimilación bajo distintos razonamientos según cada productor. Este contexto y las estrategias elegidas también afectaron al mercado, provocando una determinada evolución del precio y volumen ofertado de productos hortícolas. Las estrategias adoptadas, los costos de los insumos, los precios y los volúmenes de los productos ofrecidos, provocaron cambios en los márgenes brutos de los productores, cuyo ingreso nominal y real resultó afectado.
Socialismo de mercado o socialización del mercado? Market socialism or socialization of the marke  [cached]
Elson Diane
Cuadernos de Economía , 1994,
Abstract: En este artículo se critican los puntos de vista de Ernest Mendel y de Alec Nove. Su autora sostiene que existen alternativas al mercado y a la planificación burocrática. Según ella, el mecanismo de precios es un instrumento indispensable para coordinar una economía socialista, pero este debe socializarse para que opere a favor y no en contra del socialismo. El mercado no puede rechazarse a priori y de lo que se trata es de establecer las condiciones para que funcione como una forma de libre asociación. Su trabajo estudia las formas de coordinación económica, pero no parte del mercado ni del plan, sino de la producción y reproducción de la fuerza de trabajo, puesto que en una economía capitalista, el hilo conductor es la producción y la reproducción del capital. La capacidad creadora de los seres humanos y la expresión y desarrollo de sus necesidades se subordina a la búsqueda de beneficios. El hilo conductor de la economía socialista debe ser la producción y reproducción de la fuerza de trabajo. Para que estas lleguen a ser prioritarias, se necesitan transformaciones en las relaciones con los medios de producción y los medios de consumo, en los lugares de trabajo y en el hogar, en las relaciones entre productores y consumidores. This article criticizes the approaches of Ernest Mandel and Alec Nove. The author holds that there are alternatives to the market and bureaucratic planning. She says that the price mechanism is an essential instrument for the coordination of a socialist economy; but that the mechanism should itself be socialized so that it will work in favor of socialism and not against it. The market cannot be rejected a priori, and the intention is to set the conditions for it to operate as a kind of free association. The article considers forms of economic coordination, but does not start from the market or a plan but from the production and the reproduction of labour power. The guiding thread of a capitalist economy is the production and reproduction of capital: human creative capacity and the expression and development of human needs become subordina te to the drive for profit. The guiding thread of a socialist economy must be the production and reproduction of labour power. If this socialist goals are the priority, the relationship between the means of production and the means of consumption will need to change, both at the place of work and in the home, affecting the relationship between the producer and the consumero.
Nuestra obsoleta mentalidad de mercado Our obsolete market mentality  [cached]
Polanyi Karl
Cuadernos de Economía , 1994,
Abstract: Karl Polanyi es poco conocido entre los economistas, aunque sea muy influyente en otras disciplinas. El derrumbamiento de los regímenes orientales de Europa Oriental ha renovado el interés en sus trabajos: ante todo entre quienes intentan justificar la ineficiencia económica de los regímenes totalitarios, apoyan el restablecimiento de los derechos humanos y buscan que los gobiernos sean responsables ante los ciudadanos, sin confiar críticamente sobre las fuerzas de mercado. Su obra empieza a ser consultada por quienes buscan alternativas para modernizar las sociedades latinoamericanas sin olvidar las complejas necesidades del ser humano. Las tradiciones liberales son insuficientes aquí y allá: no se pueden abandonar las libertades individuales, pero éstas deben ser recreadas; no se puede restaurar un sistema social obsoleto, cuyos males oculta la bruma de la ideología; la sociedad debe reconstruirse aprendiendo las lecciones que somos capaces de aprender; por ejemplo, que la motivaciones humanas no se circunscriben a una sola institución, la del mercado autoregulado, donde el hambre y la ganancia son los móviles aparentes del trabajo y la eficiencia. Esperar que el progreso y la paz mundial se logren a través del comercio es una ingenuidad enga osa y nociva. Ni un sistema nacional ni un sistema internacional pueden depender de reguladores automáticos. Los presupuestos equilibrados, la libre empresa, los tipos de cambio flexibles no garantizan el orden internacional. Sólo la sociedad puede garantizarlo, de modo que la sociedad internacional también debe ser recreada, creando las instituciones reguladoras adecuadas. Karl Polanyi is little-known among economists, though highly influential in other disciplines. The crumbling of the Eastern European regimes has renewed interest in his work, especially among those who, without wishing to justify the economic inefficiencies of the totalitarian regimes, support the restoration of human rights and would like to see governments behaving responsibly towards society, without relying uncritically on market forces. Liberal tradition is not enough, either there or here. Indi vidual freedoms cannot be abandoned: they must be re-created. An obsolete social sys tem , whose evils were hidden by the fog of ideology, cannot be brought back. Society must rebuild itself, learning such lessons as we are able to learn: for example, the fact that human motivation does not revolve around a single institution the self-regulating market where hunger and profitare the apparent motives for men to work and be efficient. It is ingenuou
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