Brazilian religious scenery has become very plural characterized by the contest among churches. The neopentecostal growth, especially of Universal Church of God Kingdom makes clear the contest for followers. The Catholic Church has been trying to strengthen itself in the religious market, making renovations. At first time, Catholic Church has strengthened and made the Charismatic Movement Renewal increase. Nowadays the Church uses the marketing techniques, besides pastoral and artistic work from singer priests. This new form of catholic reaction is named popularizing renewal.