the need to build a new look to the care, based on dialogue and creativity, enables the social transformation of the role of professionals in their practice. it is understood here that the care is more than an act: it is an attitude. moreover, the conceptual framework of psychosocial rehabilitation is an instrument that might enable the construction of this new look. in this context, to care is to consider the importance of building projects of life, significant for each user, as lynchpin of the therapeutic action. the necessary changes in mental health's practice and psychiatric nursing are progressing, since the knowledge produced in this area incorporates strategies to welcome and maintenance which considers, at all times, the exercise of active citizenship of the mental patients.