The present research identifies and explores how Apple Inc. made efficient use of social media marketing tactics in creating a buzz around the release of the new iPhone 15 using leading social media platforms like Instagram, TikTok, and Twitter. These platforms were examined as ways of improving the brand, keeping the users engaged, and creating product visibility. Using a mixed-methods approach, this study analyzes Apple’s marketing strategy using case study analysis and social media data analy...

Marketing  Business Analysis  Advertising 

This study examines the specific techniques Disneyland applies to its experience marketing, which have helped it become a theme park leader. In the current marketplace, companies have to create stronger relationships with their customers than just completing deals. It shows this by giving guests experiences that reach them through their emotions, senses, and actions. This research looks at how these strategies affect customer satisfaction, loyalty to the brand, and overall involvement. By using ...

Marketing  Business Analysis 

This study examines the impact of Environmental, Social, and Governance (ESG) factors on sovereign credit ratings in Sub-Saharan African countries using LASSO and Random Forest models. Sovereign credit ratings, issued by major rating agencies, play a crucial role in determining a country’s borrowing costs and investment attractiveness. Traditionally, these ratings have been influenced by macroeconomic factors; however, recent trends suggest that ESG considerations are becoming increasingly relev...

Strategic Management Policy  Statistics and Econometrics  Risk Management  Managerial Economics  Business Finance and Investment  Finance  Business Analysis  Corporate Governance  Business and Economics Education  Development Economics  Business Statistics and Analytics  Financial Reporting 

Employees increasingly use social media to showcase achievements, but this self-presentation may unintentionally provoke envy among peers. While past studies have examined workplace envy in offline settings, little research explores how active self-promotion (e.g., posting accomplishments) and passive browsing (e.g., viewing others’ posts) on platforms like LinkedIn, Face-book, or Instagram contribute to envy. Additionally, the role of workplace friendships in reducing this effect remains unclea...

Business Management  Business Communication  Business Analysis 

Short-form video (SFV) marketing serves as an essential consumer engagement tool that proves vital within the mobile home sales industry. This research uses quantitative methods to study how SFV engagement metrics affect viewer interest between Douyin, TikTok, YouTube Shorts and Facebook Reels. Web scraping tools including APIFY for Douyin and Facebook and Python scripts for TikTok and YouTube extracted 185 videos across all platforms. The research analysis combined descriptive statistics with s...

Marketing  Business Analysis  Marketing Theory and Applications 

This study examines the impact of digital transformation on GDP growth in seven European countries—France, Italy, Sweden, Germany, Czech Republic, Hungary, and Austria—between 2017 and 2022. Using panel data methods, the analysis highlights the positive contribution of the Digital Economy and Society Index (DESI) and R&D expenditure to economic performance. Tertiary education exhibits a significant negative impact, reflecting inefficiencies in aligning education systems with the demands of a...

Business Analysis 

The integration of business analytics into organizational decision-making has introduced substantial ethical challenges, particularly in the domain of data privacy. This paper investigates the tension between leveraging customer data for enhanced profitability and adhering to ethical and regulatory standards. Through a comprehensive analysis of case studies and existing frameworks, the study identifies key areas where privacy concerns conflict with business objectives. It further proposes method...

Business Analysis 

The hotel industry in Equatorial Guinea operates in a highly competitive environment where understanding the key determinants of consumer choice is critical to success. The purpose of this paper is to examine the factors influencing consumer choice in the hotel industry in Equatorial Guinea. The study was qualitative and used an exploratory research design that used online interviews to collect data from 100 hotel customers and guests in Equatorial Guinea. Using NVivo 12 software, data were anal...

Business Management  Behavioral Economics  Marketing  Business Analysis 

This article contributes to the study of the determinants of profitability of commercial banks using the new techniques of dynamic estimation of data in panel. The objective is to evaluate the prudential policy assigned to African banks to assess the financial strength of these banks in the face of insolvency factors in their main credit distribution function, so that they can properly maintain sufficient long-term growth. This approach takes into account internal bank and external factors relat...

Business Analysis 

To promote “common prosperity” and the high-quality development of regional economies, this study provides an indepth analysis of the current status and challenges faced by “Specialized, Refined, Distinctive, and Innovative” (SRDI) SMEs in Zhoushan. The paper emphasizes the crucial role these enterprises play in technological innovation, enhancing market competitiveness, and driving industrial upgrading. Through systematic analysis, this study identifies several key issues, including financial c...

Business Analysis  Business and Economics Education