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Jun 27, 2025Open    Access

Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch

Gomes Naurio Alfredo Jeremias,Lei Zhang
The present research identifies and explores how Apple Inc. made efficient use of social media marketing tactics in creating a buzz around the release of the new iPhone 15 using leading social media platforms like Instagram, TikTok, and Twitter. These platforms were examined as ways of improving the brand, keeping the users engaged, and creating product visibility. Using a mixed-methods approach, this study analyzes Apple’s marketing strategy using case study analysis and social media data analy...
Open Access Library J.   Vol.12, 2025
Doi:10.4236/oalib.1113641


Jun 27, 2025Open    Access

Exploring Experience Marketing Strategies: A Case Study of Disneyland

Fre Tekeste Gebremedhin,Jihong Shao,Yiqing Xia,Mi Zhou
This study examines the specific techniques Disneyland applies to its experience marketing, which have helped it become a theme park leader. In the current marketplace, companies have to create stronger relationships with their customers than just completing deals. It shows this by giving guests experiences that reach them through their emotions, senses, and actions. This research looks at how these strategies affect customer satisfaction, loyalty to the brand, and overall involvement. By using ...
Open Access Library J.   Vol.12, 2025
Doi:10.4236/oalib.1113673


Jun 13, 2025Open    Access

The Influence of ESG Factors on Sovereign Credit Ratings in Sub-Saharan Africa: A LASSO and Random Forest Approach

Madina Ishimwe,Milliam Niyonshuti,Min Su,Clement Mintah,Edward Appau Nketiah,Emefa Garnet
This study examines the impact of Environmental, Social, and Governance (ESG) factors on sovereign credit ratings in Sub-Saharan African countries using LASSO and Random Forest models. Sovereign credit ratings, issued by major rating agencies, play a crucial role in determining a country’s borrowing costs and investment attractiveness. Traditionally, these ratings have been influenced by macroeconomic factors; however, recent trends suggest that ESG considerations are becoming increasingly relev...
Open Access Library J.   Vol.12, 2025
Doi:10.4236/oalib.1113346


Jun 05, 2025Open    Access

The Relationship between Employees Self-Presentation on Social Media and Peer Envy: Workplace Friendship as a Moderator

Hasnae Atif
Employees increasingly use social media to showcase achievements, but this self-presentation may unintentionally provoke envy among peers. While past studies have examined workplace envy in offline settings, little research explores how active self-promotion (e.g., posting accomplishments) and passive browsing (e.g., viewing others’ posts) on platforms like LinkedIn, Face-book, or Instagram contribute to envy. Additionally, the role of workplace friendships in reducing this effect remains unclea...
Open Access Library J.   Vol.12, 2025
Doi:10.4236/oalib.1113526


Apr 24, 2025Open    Access

Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell

Akirova Tatyana
Short-form video (SFV) marketing serves as an essential consumer engagement tool that proves vital within the mobile home sales industry. This research uses quantitative methods to study how SFV engagement metrics affect viewer interest between Douyin, TikTok, YouTube Shorts and Facebook Reels. Web scraping tools including APIFY for Douyin and Facebook and Python scripts for TikTok and YouTube extracted 185 videos across all platforms. The research analysis combined descriptive statistics with s...
Open Access Library J.   Vol.12, 2025
Doi:10.4236/oalib.1113145


Feb 27, 2025Open    Access

The Impact of Digital Transformation on Economic Growth: A Panel Analysis of Seven European Countries (2017-2022)

Ghita Regasse,Zineb Karfa
This study examines the impact of digital transformation on GDP growth in seven European countries—France, Italy, Sweden, Germany, Czech Republic, Hungary, and Austria—between 2017 and 2022. Using panel data methods, the analysis highlights the positive contribution of the Digital Economy and Society Index (DESI) and R&D expenditure to economic performance. Tertiary education exhibits a significant negative impact, reflecting inefficiencies in aligning education systems with the demands of a...
Open Access Library J.   Vol.12, 2025
Doi:10.4236/oalib.1112994


Feb 18, 2025Open    Access

Ethical Challenges in Business Analytics: Balancing Data Privacy and Profit

Tanvir Hossan, B M Taslimul Haque, Md Shihabun Sakib, Niladry Chowdhury, Md Minhajul Amin
The integration of business analytics into organizational decision-making has introduced substantial ethical challenges, particularly in the domain of data privacy. This paper investigates the tension between leveraging customer data for enhanced profitability and adhering to ethical and regulatory standards. Through a comprehensive analysis of case studies and existing frameworks, the study identifies key areas where privacy concerns conflict with business objectives. It further proposes method...
Open Access Library J.   Vol.12, 2025
Doi:10.4236/oalib.1112957


Nov 25, 2024Open    Access

Factors Affecting Consumer Choice in the Hotel Industry: A Case of Equatorial Guinea

Perdo Jesus Nsue Bela
The hotel industry in Equatorial Guinea operates in a highly competitive environment where understanding the key determinants of consumer choice is critical to success. The purpose of this paper is to examine the factors influencing consumer choice in the hotel industry in Equatorial Guinea. The study was qualitative and used an exploratory research design that used online interviews to collect data from 100 hotel customers and guests in Equatorial Guinea. Using NVivo 12 software, data were anal...
Open Access Library J.   Vol.11, 2024
Doi:10.4236/oalib.1112541


Oct 24, 2024Open    Access

Determinants of the Profitability of Congolese Commercial Banks: An Econometric Analysis

Kwibuka Bashangwa Jospin,Niyongabo Gilbert,Senzira Nahayo Paul,Nsengiyumva Théogène,Kavira Masingo Denise,Sindayigaya Ildephonse
This article contributes to the study of the determinants of profitability of commercial banks using the new techniques of dynamic estimation of data in panel. The objective is to evaluate the prudential policy assigned to African banks to assess the financial strength of these banks in the face of insolvency factors in their main credit distribution function, so that they can properly maintain sufficient long-term growth. This approach takes into account internal bank and external factors relat...
Open Access Library J.   Vol.11, 2024
Doi:10.4236/oalib.1111985


Sep 26, 2024Open    Access

A Study on the Development Status and Countermeasures of “Specialized, Refined, Distinctive, and Innovative” SMEs in Zhoushan under the Vision of Common Prosperity

Yan Qin,Xin Zhao
To promote “common prosperity” and the high-quality development of regional economies, this study provides an indepth analysis of the current status and challenges faced by “Specialized, Refined, Distinctive, and Innovative” (SRDI) SMEs in Zhoushan. The paper emphasizes the crucial role these enterprises play in technological innovation, enhancing market competitiveness, and driving industrial upgrading. Through systematic analysis, this study identifies several key issues, including financial c...
Open Access Library J.   Vol.11, 2024
Doi:10.4236/oalib.1112174


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