Implementation of CRM and its Impacts on Business Performance and Customer Handling

Abstract: This particular research study sheds light on the impacts of CRM software on business organizations. Therefore, the purpose of this particular research article is to analyze the ways of implementation of the CRM software. Thereafter, to analyze the beneficial sites of the CRM software and its impacts on several sectors of the companies is another purpose of this particular research article. Thus, the researcher has adopted proper research techniques and methods for gaining more information and knowledge about the research topic. The researcher has used secondary techniques for collecting data and qualitative techniques for analyzing the collected data in this study.