Potentiality Of Kashmir As An IT-BPO Destination: A Comparative Analysis Between Gurgaon And Kashmir

IT-BPO industry has availed the easy obtainable jobs to thousands of educated youth in India with good earnings and high growth opportunities. However, there are some myths about the IT-BPO industry jobs such as workplace harassment, security, unimaginable attrition rate, stress and burnout, impact on health and social life. But all these myths couldn’t stop India to become most favourable IT-BPO destination in the world. Fast money, abundant opportunities, phenomenal lifestyles, choice in working shifts and MNC work environment have made the IT-BPO Industry favourite sector to work for. IT-BPO industry has almost footed in all the big cities of India. In which Gurgaon, Delhi, Noida, Banglore, Mumbai, Pune, Surat, Hydrabad, Chennai, Kolkata and Chandigragh have occupied tier I category in the IT-BPO cities list of India. With the advantage of Geographic location, availability of skilled human resource, world class infrastructure and security system has pushed Gurgaon up as number one IT-BPO destination of the India. Instead of many favourable factors in Kashmir as an IT-BPO destination, it is spotted in tier III IT-BPO cities of India. The researcher carried this study to know potentiality of Kashmir to host IT-BPO industry and to find out where is it lagging behind to become IT-BPO hub like Gurgaon?