FRANCHISING – A FLEXIBLE METHOD FOR DEVELOPMENT OF THE TRANSPORT SECTOR

The problems connected with developing an efficient market mechanism, enhancing the competitiveness of manufactured goods and services and the availability of working market institutions are of crucial importance for the countries that have taken the path of economic integration. During the last few years, franchising as a model for development of business activity gets more popular in Bulgaria. This allows Bulgarian companies to be more competitive and to provide services with better quality. This article will analyze the possibilities of franchise development business, including a transport business. The practice shows that the transport companies which work by means of franchise business model and use the name of a big and well-known company as well as its know-how work much more motivated and economically and with lower costs. This method of performing business is favored by the implementation of the best practices of an already established brand, of the working and well-known business. It provides the opportunity for achieving stable positions at the market.