The Illumination of the Jiashan Red Paddy Song toward Folk Culture Cultivation of the Socialist Core Values

During the seventeen years after the founding of New China, under the characterisation and drive of “people’s literature and art”, the cultural practice of red folk art, which carried a new type of national concept by borrowing and transforming the tradition of folk art, came into being. In this practice, Jiashan Tiange (Paddy Song) integrates its own traditions with the national will, and forms a new type of red Paddy Song through the convergence and breakthrough of modern art toward the folk art methods. In response to the call of the times, such red folk arts and culture have not only gained momentum, but also effectively stimulated the people’s strong identification with the socialist ideology. Such a red folk art movement is also in line with the cultivation of contemporary socialist core values. By integrating the dissemination of socialist core values into the development process of folk art, not only can it enrich the connotation of socialist core values while highlighting the charm of traditional culture, but it also provides a popular and practical way to disseminate and cultivate the practice of socialist core values. By retracing the development history of Jiashan Paddy Song, this paper points out that the reasons for its prosperous development under “the seventeen years of the Literature and Arts Movement” can provide ideas for the cultivation of socialist core values in contemporary folk culture practice.