The rapid development of science and technology provides a powerful impetus for the renewal and iteration of social media. And in the last three years, the COVID-19 epidemic has promoted the development of online social products while widening the offline social distance. Digital cultural consumption has become the new engine of China’s economic development. ASMR, autonomic sensory meridian response, is a classic but unusual case. Just as a bunch of scholars mentioned, ASMR which mainly uses situational simulation to get people immersed in a virtual environment, is intimate. Therefore, backed up by visual grammar, this thesis aims to find out how ASMR videos construe digital intimacy in visual mode. The present study shows that the rules of visual grammar conform to the meaning construction of ASMR videos and ASMR videos all index intimate digital intimacy. Besides, this thesis also concludes the producer’s major ways in the construction of digital intimacy in visual mode. By analyzing the selected ASMR videos, the present study may serve as an exploration of ASMR researches, and be propitious to elaborate the construction of digital intimacy.
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