Exploring the Path of Strengthening Government Trust through Risk Communication in Public Health Emergencies

Government trust and risk communication of public health emergencies is a concomitant relationship. Good government trust is a booster for effective risk communication, and effective risk communication will also promote and strengthen government trust. Currently, with the improvement of people’s economic and cognitive levels, people are increasingly concerned about the social risks around them, especially the high sensitivity to risks related to physical health and safety. Risk communication has also put forward new requirements. Based on the analysis and reference of the German BfR risk communication model, this article clarifies that the trust relationship between the public and the government in risk communication of public health emergencies should be strengthened from aspects such as communication methods, information disclosure, risk assessment, and communication ability.