The Construction of Linguistic Landscape on Campus from the Perspective of Cultural Inheritance and Innovation

Based on the current research situation of linguistic landscape on campus in domestic colleges and universities, this paper takes Zhejiang Yuexiu University as the research site to collect data, aiming at improving campus cultural image from the perspective of cultural inheritance and innovation. By observing and studying the overall situation of the development of the linguistic landscape of the university and taking a perspective of cultural inheritance and cultural innovation, this paper summarizes the characteristics of the present linguistic landscape of the university, analyzes and points out its existing problems, and finally puts forward suggestions to develop linguistic landscape on campus.