Research on Linguistic Landscape from the Perspective of City Tourism Image Shaping: A Case Study of Anchang Ancient Town

With the rapid development of modern society and economy, our country is committed to the construction of the developed country, and the tourism industry, as the tertiary sector of the economy, is restricted by the economic development. In order to promote the development of tourism and create a good tourism image of ancient towns in cities, this paper analyzes the influence of language landscape on the image of urban tourism, taking the ancient town of Anchang in Shaoxing as an example to investigate, by observing various language signs in Anchang ancient town, this paper probes into the features of the language landscape of Ancient Town, and discusses the problems existing in the language landscape of ancient town.