Exploration on the New Direction of Fashion Design from the Perspective of Youth Subculture—Doll Clothing as Example

Fashion design, as the name suggests, is an industry of designing fashion styles. Conventional clothing design and production take real human beings as the carrier. With the development of subculture, the words “doll circle”, “doll mother” and “doll clothes” have gradually come into the daily life of more and more people, and the word “doll” here does not refer to human children, but refers to dolls such as Barbie dolls. “Doll mother” is the name of the doll-raising group, and “doll clothes” is the clothing of the dolls. 1/6 doll is the way that the size of the doll circle is marked, which is the height setting on the basis of 180 cm, representing a doll of about 30 cm height. From the perspective of youth subculture, this paper analyzes the ideas, methods and difficulties from clothing design to doll clothing design, takes embroidery as inspiration, carries on the innovative design and production practice of 1/6 doll clothes, and tries to explore the new direction of clothing design.