Research on the Application of the Teaching Mode of “Integration of Competition, Certification and Training” in Cross-Border E-Commerce Course Teaching—Take Zhejiang Jinhua Vocational College of Science and Trade as an Example

Cross-border e-commerce has become an important development mode of international trade, and the gap of cross-border e-commerce talents is very large. However, there are many bottlenecks in cross-border e-commerce teaching in higher vocational colleges. The teaching mode of “integration of competition, certificate and training” refers to improving students’ professional ability by participating in actual combat training and competitions related to their major. The author led her teaching team to apply and research the teaching mode of “integration of competition, certificate and training” in the teaching of cross-border e-commerce courses, and obtained some results for reference. This paper is the achievement of the general topic of the second batch of teaching reform research project (Zhejiang Provincial Department of Education JG20191068) in Zhejiang Province “13th Five-Year Plan”.