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The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation

DOI: 10.4236/oalib.1106014, PP. 1-10

Subject Areas: Journalism and Communication, Sociology, Education

Keywords: Humanistic Spirit Cultivation, Campus Culture Brand, TV University

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Abstract

Education is an activity to cultivate people. No matter in what time and in what form, the education should put morality and ability first, and develop the people in the first place. So it is particularly important in the transformation and development process of TVU to build campus cultural brand with the opportunity of humanistic spirit cultivation. Xinchang College of Zhejiang Radio and Television University has made a series of effective attempts to create a long-term mechanism by using its advantageous resources.

Cite this paper

Lv, M. (2020). The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation. Open Access Library Journal, 7, e6014. doi: http://dx.doi.org/10.4236/oalib.1106014.

References

[1]  Xu, B.C. (2010) Thinking and Exploration on the Construction of Campus Culture Brand in Colleges and Universities, Also on the Construction of Campus Culture Brand in Xiamen Institute of Technology. Young Litterateur, No. 9, 258-259.
[2]  Shao, D.R. (2012) On the Construction of Campus Culture Brand. China Science and Technology Wealth, No. 10, 486.
[3]  Liu, L. (2014) Reflections on the Construction of Campus Culture Brand. Journal of Jilin Education Institute, No. 8, 19-20.

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