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A roupa nova do presidente: a politiza??o da imagem pública de Janio Quadros (1947-1961)

DOI: 10.1590/S0101-47142011000200003

Keywords: christian democracy, image, independent foreign policy, janio quadros, politics, slacks.

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janio quadros public image is often considered deprived of any political meaning either by historians or by collective memory. in most cases he is treated as a demagogue who promoted himself only through his personalism, which could be seen in his public appearances unkempt and with open-necked shirts. such perspective is deeply related to the way his opponents and enemies represented him in the political debates, and its core has been successful in penetrating the historiography. however in this text i intend to suggest that janio's images conveyed an array of political senses during the 1950s and early 1960s, since the beginning of his career till when he disputed presidential elections and ruled brazil as president. through his gestures and clothes, among which his indian slacks deserve more attention, he tried to express his project related to the christian democracy and the independent foreign policy. to deal with such hypothesis, the main sources will be the magazines o cruzeiro and manchete and others photos and drawings that were considerably widespread at that time.


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