as it is necessary to develop and articulate strategies that allow consumers to choose healthy foods and products, it is useful to study what influences the consumers on their choice of certain foods as well as their willingness to eat healthy foods. we present here the results of the first stage of a study upon healthy product perception, consumption intention and food choices in connection with fruit shakes. a self-administered survey was conducted among 104 consumers ≥ 18 years old, who had to mention which three fruits they liked most taking into account order of preference, frequency of consumption in the past year and favorite moment of the day to consume them. we applied a log-linear regression to analyze the effects of fruits, order, age and gender upon the counts. the favorite fruits were banana, peach and strawberry. in the past year, 43.3% of the participants consumed fruit shakes once or more than once per week in summer and 16.3% consumed them once a week the rest of the year. even though consumers choose different moments of the day to take shakes, the afternoon is the moment chosen by the majority.