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-  2017 

网络公共领域发展与新型政社关系建构

Keywords: 网络公共领域, 政社关系, 社会治理, 社会化媒体, 文化领导权
networked public sphere
, political and social relations, social governance, social media, culturalleadership

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Abstract:

现代思想家在关于国家和社会关系的问题上形成了社会本体论与国家本体论两种不同立场,但实际上,无论是强调市民社会,还是强调作为最高公共机构的国家,其背后所关注的问题都指向“公共领域”。公共领域是指公共讨论涉及国家活动并能形成公共意见的领域,其核心是通过媒介形成的、能够主导社会舆论的意见场域。互联网的兴起引发传统政社关系的巨大变迁,最显著的表现就是由于社会化媒体的发展所产生的新型网络公共领域。要建构适应互联网时代需要的新型政社关系,需要对网络政治公共领域进行治理,其中最重要的是,政府要找到不同网络社群对话的“合意空间”,并成为网络舆论规则的制定者、公共议题的设置者和公共规则的维护者,从而形成具有正能量的网络舆情,以此来掌握“文化领导权”
Modern thinkers have formed two different standpoints( i.e. social ontology and national ontology)about the relationship between state and society. But in fact, concerning the relationship between the stateas the supreme public institution and the civil society,the issue of which goes first is closely related to theconception of public sphere. The notion of public sphere refers to the field where the citizens’ discussions onnational activities can form public opinions. The core of public sphere is the opinion field formed by the ideasthat can lead the social mentality through the mediation by the mass media. The rise of the Internet has causedgreat changes in traditional social relations. The most notable is due to the development of social media inthe new networked public sphere. The construction of a new type of relationship between state and society inline with the era of the Internet requires the effective governance of the networked political public sphere. Themost important is that the government should explore the consensus space where different social groups onthe Internet can have a dialogue and play a decisive role in making the rules governing the production of thenetwork public opinions,setting the public agenda and safeguarding the public rules. All this can help form thepositive network public opinions,which can be employed to take the cultural leadership

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