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Psychology  2019 

The Effects of Mating Cues and Intrasexual Competition on Humor Production

DOI: 10.4236/psych.2019.103023, PP. 320-335

Keywords: Sex Differences, Sexual Selection, Humor Production, Intrasexual Competition, Priming, Mating Cues

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The roles of mating cues and of intrasexual competition in humor production have not yet been assessed. Therefore, the present study explored the influence of implicit mating cues on humor enhancement. In two experiments involving 306 participants, using a priming methodology to examine sex differences and enhancement in humor production ability, participants were exposed to unattractive and attractive opposite-sex photographs, after which their humor production ability was rated. Studies differed in presentation durations of primes, and manipulation of intrasexual competition. The findings of Study 2 showed that, under conditions of intrasexual competition, men were superior to women in humor production ability and exhibited enhancement in humor ability following exposure to attractive women primes. The findings broaden the evolutionary cognitive framework in relation to sexual selection, differential parental investment, and social cognition.


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