In recent years, the emergence of new technologies, such as “internetwork”, “the Internet of things”, “cloud computing”, has overthrown the business model of traditional cultural industries. It promotes the utilization of Internet connectivity and open logic, and contributes to implementing the strategy of platform business model of cultural industries. Under the background of the “Internet+”, this paper analyzes the process of value creation of platform business model of cultural industries from four aspects, including value proposition, value creation, value delivery as well as value realization. Michael Porter’s Five Forces Model is applied to explore the innovation motivation of the platform business model of culture industries.
References
[1]
Lessig, L. (2009) Free Culture: The Future of the Creative Industry. Central Publishing House, Beijing.
[2]
Xiao, Z.B. (2015) Innovation of Cultural Industry Business Model in the Context of Mobile Interconnection. Modern Communication, No. 6, 167-168.
[3]
Wang, H. and Sun, M. (2015) Business Model and Innovation Path of Cultural Industry in Mobile Internet Era. Study and Practice, No. 10, 121-126.
[4]
Huang, J.Z. and Chen, S.F. (2016) Innovation of Business Model of Internet Cultural Industry. Fujian BBS Humanities and Social Sciences Edition, No. 2, 63-68.
[5]
Lu, H.J. and Liu, H. (2011) Analysis of Business Model and Strategic Relationship Based on Matching Perspective. Journal of Southeast University (Philosophical Social Science Edition), No. 2, 46-52.
[6]
Seddon, P.B., Lewis, G.P., Freeman, P., et al. (2004) The Case for Viewing Business Models as Abstractions of Strategy. Communications of the Association for Information Systems, 13, 427-442.
[7]
Porter, M.E. (1996) What Is Strategy? Harvard Business Review, 86, 926-929.
[8]
Luo, M. (2009) Theoretical Framework of Business Model. Contemporary Economic Management, No. 11, 1-8.
[9]
Deloitte Research (2002) Deconstructing the Formula for Business Model Innovation.
http://www.doc88.com/p-1826024507633.html
[10]
Xu, P. (2013) Research on the Influencing Factors of Business Model Innovation Based on Online Consumption. Xi’an University of Electronic Science and Technology, Xi’an.
[11]
Wanda Corporation’s 2016 Work Report—Wanda’s Official Website.
http://www.wanda.cn/2017/2017_0115/34435.html
