The objective of this research was to investigate how the decision of Brazilian
university students to enroll (or not) in internships’ selection processes would
be affected by the form and content of the ads published in social media.
Thus, a qualitative research was carried out through a multiple-case study.
Data were collected in semi-structured interviews via Skype, as well as direct
observations of eight individuals. The category？Diversions presented the most
relevant results shedding light as to how the interviewees’ focus was shifted
while searching for internship positions during their interviews. The title refers
to how distractions make students stray from their intended search for
internship positions. Instead, social media exerts a sort of magnetism that is
more powerful than recruiting posts and ads, attracting their attention away
from internship openings search, making them secondary. In conclusion, diversions
were found to become obstacles for undergraduate students when
applying for internship positions online.
de Araújo, S.F. and Ramos, A.S.M. (2002) Recrutamento on-line: Estudo da percepcao de utilizacao da internet em empresas de consultoria de recursos humanos [Online Recruitment: Study of the Perception of Internet Use in Human Resources Consulting Firms]. XXII Encontro Nacional de Engenharia de Producao, Curitiba.
Duarte, J.E.N. (2011) Redes sociais e recrutamento de recursos humanos: Modelacao do perfil do colaborador [Social Networks and Human Resources Recruitment: Modelingthe Profile of the Employee]. Master’s Dissertation, Universidade do Porto, Portugal.
Braddy, P.W., Thompson, L.F., Wuensch, K.L. and Grossnickle, W.G. (2003) Internet Recruiting: The Effects of Webpage Design Features. Social Science Computer Review, 21, 374-385. https://doi.org/10.1177/0894439303253987
du Plessis, A.J. and Frederick, H. (2012) Effectiveness of E-Recruiting: Empirical Evidence from the Rosebank Business Cluster in Auckland, New Zealand. Science Journal of Business Management, Article ID: sjbm-126, 21 p.
Smola, K.W. and Sutton, C.D. (2002) Generational Differences: Revisiting Generational Work Values for the New Millennium. Journal of Organizational Behavior, 23, 363-382. https://doi.org/10.1002/job.147
Twenge, J.M. and Campbell, S.M. (2008) Generational Differences in Psychological Traits and Their Impact on the Workplace. Journal of Managerial Psychology, 23, 862-877. https://doi.org/10.1108/02683940810904367
Finnigan, D. (2013) Recruiting Is Marketing: 4 Lessons Your HR Team Can Learn from the Marketing Department. Electronic Recruiting Exchange.
Nakayama, M.K., Garzieira, A. and Binotto, E. (2006) Internet: Advantages and Disadvantages in the Online Recruitment and Selection Process. In: Nakayama, M.K., Pilla, B.S. and Binotto, E., Eds., e-HR: Concepts and Practices of Electronic HR, Editora UPF, Passo fundo.
Gatewood, R.D., Gowan, M.A. and Lautenschlager, G.J. (1993) Corporate Image, Recruitment Image, and Initial Job Choice Decisions. The Academy of Management Journal, 36, 414-427. https://doi.org/10.2307/256530
Turban, D.B., Lau, C.M., Ngo, H.Y., Chow, I.H.S. and Si, S.X. (2001) Organizational Attractiveness of Firms in the People’s Republic of China: A Person-Organization Fit Perspective. Journal of Applied Psychology, 86, 194-206.
Cennamo, L. and Gardner, D. (2008) Generational Differences in Work Values, Outcomes and Person-Organization Values Fit. Journal of Managerial Psychology, 23, 891-906. https://doi.org/10.1108/02683940810904385
Wong, M., Gardiner, E., Lang, W. and Coulon, L. (2008) Generational Differences in Personality and Motivation: Do They Exist and What Are the Implications for the Workplace? Journal of Managerial Psychology, 23, 878-890.
Han, J. and Han, J. (2009) Network-Based Recruiting and Applicant Attraction in China: Insights from both Organizational and Individual Perspectives. The International Journal of Human Resource Management, 20, 2228-2249.
SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment and Screening. Society for Human Resource Management.
Rocha, T.V., Jansen, C.L.S., Lofti, E. and Fraga, R.R. (2013) An Exploratory Study on the Use of Social Networks in Building Customer Relationships. Revista Brasileira de Gestao de Negócios, 15, 262-282.
Fossey, E., Harvey, C., McDermott, F. and Davidson, L. (2002) Understanding and Evaluating Qualitative Research. Australian & New Zealand Journal of Psychiatry, 36, 717-732. https://doi.org/10.1046/j.1440-1614.2002.01100.x
Peirce, C.S. (1935) The Collected Papers of Charles Sanders Peirce. In: Hartshorne, C., and Weiss, P., Eds., Pragmatism and Pragmaticism and Scientific Metaphysics, Harvard University Press, Cambridge, Volumes V and VI.
Ellison, N.B., Gray, R., Vitak, J., Lampe, C. and Fiore, A.T. (2013) Calling All Facebook Friends: Exploring Requests for Help on Facebook. In: Proceedings of the 7th Annual International Conference on Weblogs and Social Media, Association for the Advancement of Artificial Intelligence, Washington DC, 155-164.
Treuren, G. and Anderson, K. (2010) The Employment Expectations of Different Age Cohorts: Is Generation Y Really That Different? Australian Journal of Career Development, 19, 49-61. https://doi.org/10.1177/103841621001900207
Rentz, K.C. (2015) Beyond the Generational Stereotypes: A Study of U.S. Generation Y Employees in Context. Business and Professional Communication Quarterly, 78, 136-166. https://doi.org/10.1177/2329490615576183